Heineken e Bodega lanciano “The Boring Phone”, il telefono noioso

Heineken and Bodega launched "The Boring Phone”

Heineken e Bodega hanno fatto “The Boring Phone”, il telefono noioso.

Il telefono noioso non ha internet e non ha app, ma può solo fare telefonate e mandare sms. Insomma, come un vecchio Nokia 3310. 

L’idea è quella di aiutare i giovani a godersi i momenti in compagnia, senza guardare sempre il cellulare.

Secondo una ricerca, il 92% dei giovani italiani guarda sempre il cellulare anche quando è in compagnia.

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Grammar

Le percentuali
Percentages

“
il 92% dei giovani italiani”
(
92% of young Italians)

In Italian, percentages are expressed using the word “percento” or the symbol “%”, similar to English. To talk about percentages, you can use the following structure:

> IL + [number] + “percento” or “%” + DI…

Remember that when the number begins with a vowel (such as “uno,” “otto,” “undici,” etc.), you should use the article l’.
Here are some examples:
– Il 10 percento delle persone vive in città (10 percent of people live in cities)
– Abbiamo completato il 50% del progetto (We have completed 50% of the project)

Translation

Heineken and Bodega have created “The Boring Phone.”

The boring phone has no internet and no apps; it can only make calls and send texts. Basically, it’s like an old Nokia 3310.

The idea is to help young people enjoy moments together without constantly looking at their phones.

According to a study, 92% of young Italians constantly check their phones even when they are with others.